The SITKA Gear story started on a September morning several thousand feet up from the tent, soaking wet from sleet and sweat, cold, and completely fed up with gear that was clearly not up to the task. Under the shelter of a gnarled Whitebark Pine on that remote ridge, surrounded by a chorus of bugling bull elk, the question was achingly clear: why was hunting gear so inadequate? Innovation became an obsession, and we continue to approach our mission methodically so hunters can enjoy the experience.