When we entered the scene in 2007 it was generally accepted that a shoe could not look good and feel great, especially after hours of wearing. We set about changing this one step at a time. Our mission is to empower you to live an active and fulfilled life. Supporting you from the ground up with the perfect combination of biomechanics, comfort and fashion.

Surfa Toe-Posts
$66.00

Surfa Toe-Posts

Fitflop

Minimal, multipurpose, a bit addictive, our SURFA flip flops have wide, foot-hugging webbing straps, a soft fabric toe-thong and our ‘magic’ microw...

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$66.00
Elora Crystal Slide
$120.00

Elora Crystal Slide

Fitflop

Features: Heel Height:1.75 Inch. Material: leather and Synthetic. Sole material: Rubber. Closure: Without closure. Lining: Without inner linin...

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$120.00
F-sporty Uberknit Sneakers
$120.00

F-sporty Uberknit Sneakers

Fitflop

Take the weight off your feet…literally. Our bestselling F-Sporty sneakers have been reworked into a slip-straight-on, superstreamlined version boa...

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$120.00
Uberknit Slip-on Ballerina
$112.00

Uberknit Slip-on Ballerina

Fitflop

The ballet flat with more pump less thump. They're soft, stretchy, sporty-looking, fun, feather-light, unbeatably comfortable (obviously) and they ...

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$112.00
Allegro
$112.00

Allegro

Fitflop

These ballet flats will have you in a whirl. Looking like classic ballet flats but feeling like the comfiest shoes ever – you’ll wonder just where ...

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$112.00
Loaff Suede Clogs
$102.00

Loaff Suede Clogs

Fitflop

Descriprion Materials: Obermaterial: Leder / Futter: Leinen / Sohle: Gummi Outer Material: Other Leather Inner Material: Textile Sole: Gum Rubber ...

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$102.00
Iqushion
$38.00

Iqushion

Fitflop

From the top, they look like your typical Surfer-girl flip flops. Underneath, they're engineered with iQUSHION micro-bubble foam impact cushions fo...

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$38.00
Rally slip-on sneakers
$112.00

Rally slip-on sneakers

Fitflop

True classics. With clean styling, an old-school 'tennis shoe' shape, and our ultra-light, flexible Anatomicush™ midsoles, these are the sneakers n...

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$112.00
Lulu Toe-Post
from $74.00

Lulu Toe-Post

Fitflop

Our minimalist Lulu sandals feature a timeless triangular vamp, softly padded leather uppers and our legendary ergonomic Microwobbleboard™ midsoles...

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from $74.00
Sola Slides
$120.00

Sola Slides

Fitflop

Simple sophistication. These luxe slides boast a pure, pared-back design, rich leather uppers and all-leather linings, with our ergonomic, breathta...

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$120.00