Black Friday

Built for long days in the saddle. Multi fabric construction with impeccable comfort and fit, anchored by 3D chamois with Cradle construction FEATU...

Description Featuring Targeted cushioning, these socks offer added protection placed only where runners need it most, on the ball and heel of the...

Description Perform with the power and comfort of ZQ-certified Merino wool in our Hike Light Cushion Crew socks—formerly known as PhD® Outdoor. We...

Description Our new and improved Hike Light socks, formerly PhD® Outdoor, offer a women's-specific fit and bring you enhanced features to maximize...

Description Perfect fit. Powerful durability. That's what you get when you put on our responsibly sourced Merino wool women's Hike Light socks. Fo...

Description It’s time to take “burr” out of your running vocabulary. Stride out in our Run Cold Weather Mid Crew Socks. A Merino blend and mesh z...

Description Our Run Targeted Cushion Pattern Low Ankle Socks aim to help elevate your running game with our favorite sock technologies. Featuring...

Our PhD Run Light Elite Crew socks provide you with the extra protection from road and trail debris when compared to the Elite Low Cut. It's simple...

Our Women's Merino Sport Ultra Light Hoodie asks the question: How could something so light be so heavy-duty? Its DWR coating helps provide wind...

Using insights of pro skier, gold medalist, and Smartwool athlete Mikaela Shiffrin, we constructed her signature sock, the PhD® Pro Ski Race. We ...

If you're looking for over-the-calf warmth and comfort while skiing, our PhD® Ski Medium socks should do the trick. With our Indestructawool™ tec...

These extra heavy mountaineering socks are designed to help keep your feet warm and dry even in the harshest conditions. Whether you’re mountaine...

For the guy who's not afraid to be bold. The manly answer to our always popular striped socks offer a support brace and cushioned foot for all day...

When you need a little more warmth without the bulk, layer up with our Men's Merino Sport Fleece 1/2 Zip. Our Merino Sport Fleece combines a durab...

This tee is made for breaking records. For breaking out of your comfort zone. For doing what you once thought was impossible. Our Merino wool allo...

Whether you're taking a trip around the world, or just around the block, our Ethno Graphic Crew socks will get you there in style. This fresh take...

We worked with athlete Rob Krar to create the ultimate ultra-run sock. This purpose-built sock features Shred Shield™ technology to reduce wear fr...

We partnered with Conrad Anker to develop the PhD®® Pro Approach Mini that's designed to take you to the top. It's made with premium yarn to enhan...

When you're out there, the last thing you want to think about is your feet. That's why we made the PhD® Pro Light Crew with Indestructawool™ techn...

A Smartwool favorite, the Margarita takes on a south of the border flavor in its authentic festive colors. The non-cushioned crew sock can be worn...

An all-season favorite, the Merino 150 Long Sleeve can be sported as a base layer in the fall and as a single layer when summer backpacking calls....

Want a shirt that looks good, but plays better? Our freshly redesigned Merino 150 Short Sleeve works undercover as a base layer on cool mornings, ...

Experience durability at its peak with the PhD® Outdoor Light Crew. Featuring Indestructawool™ technology, a patent-pending wool-based durability ...

Secrid Slimwallet Dutch Martin features full-grain leather developed exclusively for Secrid. It's finished with wax and oil, creating character and...