After realizing that top performing athletes were consuming products littered with fillers, artificial sweeteners and flavours, mystery ingredients, and stimulants like sugar and caffeine prior to and during games and practices, BioSteel™️ became dedicated to developing a new standard of quality for sports nutrition. Today, BioSteel™️ is one of the most trusted brands in both locker rooms and households alike. As the most purchased product in North American pro sports, it’s no wonder that BioSteel™️ is the #1 choice for sports nutrition consumers globally.