Doing Right By People and the Planet: Icebreaker’s Green Initiatives

Doing Right By People and the Planet: Icebreaker’s Green Initiatives
As climate change continues to impact the world, more and more businesses are recognizing the importance of sustainability and taking steps to reduce their environmental footprint. Icebreaker, a New Zealand-based outdoor clothing company, is one such business that has made sustainability a key focus of its operations. In this blog, we will explore some of Icebreaker's green initiatives and how they are doing right by people and the planet.

First and foremost, Icebreaker is committed to using sustainable and natural materials in its products. The company's signature fabric is merino wool, which is biodegradable, renewable, and naturally antimicrobial. Icebreaker sources its wool from growers who adhere to strict animal welfare standards and prioritize sustainable land management practices. Additionally, Icebreaker uses other natural fibers such as TENCEL™ and organic cotton in its clothing.

Icebreaker is also dedicated to reducing its carbon footprint. The company has implemented a number of initiatives to minimize its environmental impact, such as using renewable energy sources, reducing water usage in its manufacturing processes, and minimizing waste. In 2018, Icebreaker achieved its goal of becoming a carbon-neutral company, and it continues to work towards reducing its emissions even further.

Another way that Icebreaker is doing right by people and the planet is through its support of ethical and fair trade practices. The company is a member of the Fair Wear Foundation, which ensures that workers throughout the supply chain are treated fairly and work in safe conditions. Icebreaker also partners with ZQ Merino, which ensures that the wool used in its products is sourced from farmers who prioritize animal welfare and environmental stewardship.

Icebreaker's commitment to sustainability goes beyond its products and operations. The company is also involved in environmental and social initiatives through its Icebreaker Nature Fund. This fund supports projects that promote biodiversity and protect natural habitats, such as the restoration of native forests in New Zealand. Icebreaker also supports organizations that promote outdoor recreation and environmental education, such as the New Zealand Alpine Club and the Leave No Trace Center for Outdoor Ethics.

In conclusion, Icebreaker's green initiatives demonstrate a deep commitment to sustainability, ethical practices, and environmental stewardship. By using natural materials, reducing its carbon footprint, supporting fair trade practices, and promoting environmental and social initiatives, Icebreaker is doing right by both people and the planet. As consumers, we can support companies like Icebreaker by choosing sustainable and ethically-produced products and supporting organizations that promote environmental stewardship.

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